وصف البرنامج التدريبي

Foundations of CRM Excellence is an introductory training course tailored for beginners in the field of marketing. This course focuses on Customer Relationship Management (CRM) principles and practices essential for establishing and maintaining strong relationships with customers Participants will explore the fundamental concepts of CRM, including customer segmentation, data management, and customer engagement strategies. Through interactive sessions, case studies, and practical exercises, learners will gain insights into the role of CRM in enhancing customer satisfaction, loyalty, and retention

أهداف الدورة

• To introduce participants to the concept of Customer Relationship Management (CRM) and its significance in modern marketing practices

• To provide an overview of the key components and benefits of CRM, including customer retention, satisfaction, and loyalty

• To teach participants how to identify and analyze key customer segments based on demographic, behavioral, and psychographic data

• To demonstrate effective data management techniques, including data collection, organization, and utilization, to enhance customer segmentation strategies

• To analyze customer engagement trends and consumer behavior across different channels to identify effective strategies for reaching target audiences

• To develop personalized communication tactics and interactive engagement methods that resonate with customers, driving increased brand interaction and loyalty

مميزات البرنامج

• Grasping the fundamental principles and concepts of Customer Relationship Management (CRM), understanding its significance in modern marketing practices

• Acquiring practical skills in customer segmentation, data management, and analysis to effectively personalize marketing strategies and enhance customer engagement

• Developing the ability to implement CRM strategies that foster long-term relationships with customers, leading to increased satisfaction, loyalty, and retention rates